top of page

SUKANYA WARIAR

MAATRI
Pregnancy Care Packages 

Creating a hypothetical brand offering trimester-specific care packages for pregnant women and new mothers, promoting self-care, guidance, and support.

Project

Branding, Packaging Design

Tools

Illustrator, Photoshop

Timeline

4 Weeks

3 packages combined render.283.jpg

Need

There is a need to promote self care among pregnant ladies because they often forget to pamper themselves when worrying about their little one. The package is holistic, providing awareness, guidance, support and the products required for a smooth journey.

Tasks

Branding, Consumer Survey, Visual Language

Objective

To create a hypothetical brand that provides comprehensive gift package to pregnant ladies and new mothers that promotes self care in them, helps orient them, document their pregnancies and supports them through their blissful journey.

​

A care package for every trimester of a woman’s pregnancy and one for her postpartum care. The packages will include healthcare products(skin, hygiene) and assistive accessories customised according to the needs of every trimester. 

Existing brands and their prodcuts

The Moms Co. Complete Pregnancy Care
Natural Body wash, Body Butter, Foot Cream, Stretch oil

​

Mother Sparsh Essential Kit for newborn and new mother
Pure water wipes, Stretch oil, After bite turmeric balm, natural baby soap, tummy roll-on, laundry detergent for baby clothes

​

Momsoon ‘Stay Bumpilicious’ Pregnancy Gift Box
For trimester 2, Natural Body Butter, Caffeine free Chamomile tea, organic healing lip balm, Bath salt, Surprise element

​

Hea Boosters New Mom Care Package
For breastfeeding moms, Lactation Boosters, Metabolism Boosters, Beauty Boosters

Dr. Malti Rana (Mayflower women's hospital)

Supplements prescribed to every woman according to her needs.
A package not so feasible because a doctor can only advice.
Additional product-Antiseptic cream needed after delivery.
Reference of Antenatal consultancy given.

Dr. Bina Mavani (OB Gynac at Zydus)

Package recommended mostly for postpartum
Package to include something for awareness (educational kit for frist 2 trimesters)
Postpartum - wearables suggested
Basic moisturization works for stretch marks

Do's

  • 1st trimester

  • Folic acid

  • 2nd Trimester

  • Protein, calcium,

  • iron

  • 3rd Trimester

  • Maternity pillow

Dont's

Add medication without prescription

Dr. Phagun Shah & Dr. Chaaya Shah

The idea is feasible 
Make a whole package (1 instead of multiple)
Add postpartum products too
Avoid products which would have side effects (medication)
Ready to go package during delivery 
Has to be bright and attractive 
Reports can be documented and saved

Do's

  • Eat regularly 

  • Balanced diet

  • 7hrs of sleep

  • Avoid stress

  • Antenatal exercises

  • Maternity shoot photos

Dont's

  • Give medication

  • Excessive exercises 

  • Excessive travel

  • Only targeting pregnancy 

Primary Research-Key takeaways

As part of our primary research, we interviewed several new mothers and pregnant ladies, along with gynaecologists, obstetricians and also a pediatrician to understand both sides of the equation.

The Brand

Final Form

The package is a rigid box with 3.5mm chipboard.

Inside - Expandable Polyethylene (EPE) foam, 1mm Acrylic Sheet

All Projects

Brand Ojective

To promote self-care among expecting mothers and to provide them with easy, comprehensive pregnancy solutions that guide and support them through their journey, and to help new mothers know everything about antenatal and postnatal care.

Target Audience

Pregnant Couple, In-laws, Parents, Friends, Extended Family, Pregnant women

bottom of page